Stories That Stick | Kindra Hall | Storytelling for Business and Life

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The moment you take control of your stories, you take control of your business and your life.

Stories That Stick is a storytelling book by kindra hall

About the Book

You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors.  

But what stories do you need to tell? And how do you tell them?  

In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:  

  • the Value Story, to convince customers they need what you provide;
  • the Founder Story, to persuade investors and customers your organization is worth the investment;
  • the Purpose Story, to align and inspire your employees and internal customers; and
  • the Customer Story, to allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling.  

Every person, every organization has at least four stories at their disposal. Will you tell yours?

About the Author

Kindra Hall is President and Chief Storytelling Officer at Steller Collective, a consulting firm focused on the strategic application of storytelling to today’s communication challenges. Kindra is one of the most sought after keynote speakers trusted by global brands to deliver presentations and trainings that inspire teams and individuals to better communicate the value of their company, their products and their individuality through strategic storytelling. 

She was a National Champion storyteller (yes, they have those), member of the Board of Directors of the National Storytelling Network and has her master’s degree in communications where she conducted original research studying the role of storytelling in defining and revealing organizational culture. Kindra is a former Director of Marketing and VP of Sales. Today, Kindra’s work can be seen at Inc.com, Entrepreneur.com and as a contributing editor for SUCCESS Magazine. Kindra’s message spans all industries and her clients include Facebook, Hilton Hotels, Tyson Foods, Target, Berkshire Hathaway and the Harvard Medical School. 

Regardless of the industry, Kindra has become a conference favorite for her clients. The blend of inspiration and education in her keynotes mean that audiences leave feeling excited and equipped to finally put their stories to work in a tangible way. 

Kindra lives in Manhattan with her husband, young son and daughter. When she is not traveling around the world speaking, Kindra can usually be found at spin class or in Central Park with her family.

Kindra Hall is a storytelling in business expert and author of Stories that Stick

Kindra Hall

Video

"Storytelling is an essential business skill. It makes data more compelling and communication more effective. In her book, Kindra Hall makes storytelling accessible to anyone. You don't have to be a great writer to tell great stories--you just need to know how to tell Stories That Stick."

--Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better 

Shareables

Stories That Stick Connecting and Motivating
Stories That Stick on Value
Stories That Stick Bonds Based on Trust
A Story Costs Nothing
More Information Muddies the Waters
People Don't Buy the Thing, They Buy what the Thing will do for them. Tell Them a story.

Connect with Kindra

Press

Kindra Hall is a contributing editor for SUCCESS magazine as well as online at Inc.com, Entrepreneur.com. Kindra’s message spans all industries and her clients include Facebook, Hilton Hotels, Tyson Foods, Target, Berkshire Hathaway and the Harvard Medical School. 

Approved Headshots

You are free to use these photos with our and the photographer’s permission as long as you include photographer’s credit and send us a link at info@kindrahall.com to where they are being used.

Headshot of Kindra Hall for her Storytelling Book

Credit: Elena Seibert

Headhot for upcoming Storytelling book Stories that Stick

Credit: Elena Seibert

Third Storytelling Book Headshot

Credit: Michael Franco 

SUCCESS magazine

Kindra Hall is a contributing editor to SUCCESS magazine available at news stands nationally. Covering storytelling's impact on business and life, Kindra's column is a reader favorite. Click on a cover below to read one of her articles.

Kindra Hall's storytelling for business column for SUCCESS magazine
Kindra Hall's storytelling expert article for SUCCESS magazine

Videos

PODCASTS

Kindra is a fun and entertaining podcast guest, and frequently joins programs from a variety of fields to discuss the importance of storytelling with their audiences. Click on a tile below to listen to one of her guest appearances.

Kindra and Lou discuss the importance of Storytelling in business
Kindra and Christine Conti discuss the Storytelling in Stories that Stick
Click Here to Request Kindra as a Guest

The Tour

Kindra has her bag packed and is coming to YOU to celebrate the launch of her much-anticipated new book Stories That Stick! Mark your calendars and check back soon, event capacity is limited. 

New York City

September 26th, 2019

Please join us at Bar Pleiades in the Surrey Hotel to celebrate the launch of the book Stories that Stick: How Storytelling can Captivate Customers, Influence Audiences and Transform Your Business by Kindra Hall. The evening's festivities include food, drinks, books for purchase, a signing and a few words from the author. Doors open at 6:30pm. The program will begin at 7:00pm.

Phoenix

September 28th, 2019

Please join us at Mountain Shadows Resort to celebrate the launch of the book Stories that Stick: How Storytelling can Captivate Customers, Influence Audiences and Transform Your Business by Kindra Hall. The evening's festivities include food, drink, books, a signing and a few words from the author. Doors open at 6:00pm. The program will begin at 6:30pm.

Minneapolis

September 30th, 2019

Save the Date! Kindra is excited to celebrate with her Minnesota book lovers! Details about the location coming soon.

Nashville

October 1st, 2019

Save the Date! Kindra is excited to celebrate with her Nashville book lovers! Details about the location coming soon.

Dallas

October 3rd, 2019

Please join us at the SUCCESS MAGAZINE Headquarters to celebrate and support the launch of the book Stories that Stick. The evening's festivities include light refreshments, books for purchase, a signing and a few words from the author. Doors open at 6:00pm. The program will begin at 6:30pm.

San Diego

October 4th, 2019

Save the Date! Kindra is excited to celebrate with her San Diego book lovers! Details about the location coming soon.

It won't be long before Kindra hits the road, traveling to cities across the country to spread the word about her new book 'Stories that Stick.' She wrote this book with the hope that anyone who wanted to become more effective at captivating customers and influencing audiences could have real, actionable steps to accessing the stories within them.

Kindra has been counting down the days until she is able to do a little reading, answer some Q&As, sign her name and take as many photos with readers as possible.

However. 

Despite all the excitement of a LIVE tour... there is a problem. 

The cities are limited, the venues can only hold so many people and let's face it, the night goes by in a flash. If only there were a way to connect with MORE people...

And now, there is! Introducing the STORIES THAT STICK VIRTUAL TOUR.

If you run an online community or group with 100+ members that would be open to learning more about the power of storytelling, then apply to have your group benefit from Kindra's expertise live VIRTUALLY and without charge.  

25 events are available and are to be delivered between September and October of 2019.  

Before you apply, please note there are a few conditions:

  • Events are to be conducted via Facebook Live or Zoom only
  • Events are to be promoted at least 3 times in advance within your online community to maximize attendance
  • Recording of the presentations are not to be shared or broadcasted outside of the closed community it is delivered in
  • Recording of the presentations are not to be sold or monetized in any way
  • As the leader of your group, you should personally read the book and endorse it to your community


Places are awarded based on speed and the quality of your application, and you can expect a response within 14 days for the success of your application.

Kindra can't wait to see you and your team online soon!

Listen to the First Part of the Book Below

Keep an Eye Out for These in the Mail!

A personalized book plate signed by Kindra that you can stick into your book when it arrives to make it a signed copy!

A bookmark, that you probably won't need since you won't be able to put the book down!

Read a summary of Stories That Stick

Kindra Hall begins her book, Stories That Stick, with, of course, a story . . . not one she told, but one she witnessed while taking a shopping break from a speaking engagement in Slovenia, with her husband, a confirmed non-shopper—that is until he came across a unique bottle of cologne: 

“This . . . is Eight & Bob.

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